Innovation is a key component to creating a successful brand. This can done in different ways. A company’s product could be innovative and create a market place for itself like Google. A company’s marketing and communications could be innovative like Nike’s Just Do It campaign. Nike’s campaign changed how we interact with brands. This Mini Cooper ad below, incorporating web and print, is an example of great brand innovation.
All the components are technology that most people have access to, but they are putting them together in a brand new way. If you like this hands-on experience with their car would you not be more likely to buy it? They are attracting not only car lovers but technology and design aficionados, and generally cutting edge people. What a wonderful association for your brand.
Original source is from AdGrabber. http://www.adgabber.com/video/print-ad-puts-3d-cabrio-in
