Comments on: Pepsi http://wumpworld.wordpress.com/2009/02/17/pepsi/ Conscious branding and design Wed, 25 Mar 2009 05:51:58 +0000 http://wordpress.com/ hourly 1 By: wumpworld http://wumpworld.wordpress.com/2009/02/17/pepsi/#comment-7 wumpworld Wed, 25 Mar 2009 05:51:58 +0000 http://wumpworld.wordpress.com/?p=79#comment-7 I could not agree more Jeff. Context is extremely important. A logo can only show what it is made out of, not the thinking behind it. If the logo carries no meaning that is translatable to the consumer what does that say about that brand. I could not agree more Jeff. Context is extremely important. A logo can only show what it is made out of, not the thinking behind it. If the logo carries no meaning that is translatable to the consumer what does that say about that brand.

]]> By: Jeff Barlow http://wumpworld.wordpress.com/2009/02/17/pepsi/#comment-6 Jeff Barlow Wed, 25 Mar 2009 05:37:29 +0000 http://wumpworld.wordpress.com/?p=79#comment-6 The only thing more difficult than creating an authentic document like this would be to try faking it. I wish I had the guy who did that pitch working for me. There's no doubt he could sell anything to anyone. The sad thing I see there is that there is no reference anywhere to what Pepsi's brand or value proposition, or consumer loyalty. The entire effort is to try create a bunch of visual "rules" to a symbol that has no meaning. When the consumer sees the logo they're not going to read smiles, or golden rectangles, or nautilus spirals. All they're going to see is "that circle means PEPSI." I would have put the effort into working on what "Pepsi" means. If they ever figure that out. It'll be easy to make a logo that carries that meaning. The only thing more difficult than creating an authentic document like this would be to try faking it. I wish I had the guy who did that pitch working for me. There’s no doubt he could sell anything to anyone.

The sad thing I see there is that there is no reference anywhere to what Pepsi’s brand or value proposition, or consumer loyalty. The entire effort is to try create a bunch of visual “rules” to a symbol that has no meaning. When the consumer sees the logo they’re not going to read smiles, or golden rectangles, or nautilus spirals. All they’re going to see is “that circle means PEPSI.” I would have put the effort into working on what “Pepsi” means. If they ever figure that out. It’ll be easy to make a logo that carries that meaning.

]]> By: wumpworld http://wumpworld.wordpress.com/2009/02/17/pepsi/#comment-4 wumpworld Thu, 19 Feb 2009 05:22:42 +0000 http://wumpworld.wordpress.com/?p=79#comment-4 It is amazing how people start to think and act with that much money and pressure on the line. Corbet It is amazing how people start to think and act with that much money and pressure on the line.

Corbet

]]> By: Tara Joyce http://wumpworld.wordpress.com/2009/02/17/pepsi/#comment-3 Tara Joyce Wed, 18 Feb 2009 22:39:41 +0000 http://wumpworld.wordpress.com/?p=79#comment-3 Corben, Wow, thank you for sharing that document with me. I have often imagined the ridiculous analysis and hot-air-blowing that occurs in multi-million ner billion-dollar advertising. You have provided me with a fascinating window in. If only a different logo would actually make me want to drink more Pepsi... Tara Joyce Corben,

Wow, thank you for sharing that document with me. I have often imagined the ridiculous analysis and hot-air-blowing that occurs in multi-million ner billion-dollar advertising. You have provided me with a fascinating window in.

If only a different logo would actually make me want to drink more Pepsi…

Tara Joyce

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